What criteria does Ecover use for choosing ingredients?
Ecover looks to nature for inspiration, sourcing plant-based and mineral ingredients. Not only can naturally derived ingredients be made into effective cleaning products, they are typically renewable, biodegrade quickly and completely, have a low aquatic toxicity and are gentle to your skin. While there are many definitions, we believe ecological products are in balance with the rest of nature. So to help us, we developed a unique model we call the Diamond Model that’s managed by an independent auditor. We care about more than just banning nasty chemicals or understanding how well a product works. We want to understand every part of each product’s journey—from ingredient sourcing to product disposal, and everything in between.